TBWA-ISC\ WINS BURSA MALAYSIA

TBWA-ISC\Malaysia and its Group of Companies have been appointed by Bursa Malaysia Berhad as its integrated communications partner, following a multi-tiered selection process which culminated in a three-way pitch among the final short-listed agencies.

Commenting on the win, Austen Zecha, President of TBWA-ISC\Malaysia Group said, "We are honoured to partner Bursa Malaysia and are confident that our strong strategy and unique creative platform will propel Bursa Malaysia to great heights.

"It has been bull runs for us with a winning streak of high profile appointments since the end of last year, notably Malaysian Palm Oil Council, Etihad Airways, OSK and now Bursa Malaysia. This signals significant growth for the agency and, with the upward momentum, we are now already set for another record year," added Austen.

On the appointment, Dato' Yusli Mohamed Yusoff, CEO of Bursa Malaysia said, "TBWA-ISC\ will be responsible for overall strategic input and support for communications and marketing ideas to promote Bursa Malaysia as a desired investment destination to both domestic and international investors. This includes development and execution of advertising collaterals; media planning and placement; and events management."

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