TBWA-ISC\ CELEBRATES 5 INSPIRING YEARS - EMBRACING CREATIVE EXCELLENCE

Kuala Lumpur, July 21, 2006  ---  TBWA-ISC\Malaysia Group is five years young! To celebrate five inspiring years building great brands locally and internationally, and marking significant achievements from embracing creative brilliance, the agency threw an ‘IN5PIR\NG’ reception for its clients, business partners, regional counterpart and staff at The Shangri-la Hotel KL. (Note: The ‘5’ instead of ‘S’ signifies the Group’s 5th anniversary, whilst the ’\’ is the TBWA\Worldwide’s Disruption sign.)

At the reception, industry veteran and President of TBWA-ISC\Malaysia Group, Austen Zecha paid tribute to the relentless drive of the TBWA-ISC\Malaysia Group staff, and the support of its clients, business partners, and regional and global counterparts, for being the driving force behind the agency’s success.

“Our people’s passion, coupled with significant incidents around the world has inspired and influenced our work, and changed our views and perception. Our continuous quest to raise the creative bar has enabled us to continue delivering exceptional creative work for our clients and earned us recognition through awards. It is indeed an amazing feat for us, one of the youngest international agencies in Malaysia.”

Guests at ‘IN5P\RE NITE’ feasted on sumptuous canapés prepared by the hotel and were treated to the infectious rhythms of the much sought-after Aseana Percussion Unit.
TBWA-ISC\Malaysia Group’s theme for its 5th anniversary is ‘IN5P\RE’. It reflects the Agency’s philosophy of doing things differently and defying conventions. In the last five years, the agency has often drawn from great moments in time. The great moments that changed the world and more importantly our views. From the struggle for freedom to the pursuit of innovation and every other attempt at transforming conventions, these moments served to inspire us; to disrupt the norm and move forward, discarding dated beliefs for newer, improved ideas for the benefit of our work and the brands we serve.

Note-to-Editor

ABOUT TBWA\
      
The TBWA-ISC\Malaysia Group comprises three operating companies: the TBWA-ISC advertising agency, the TEQUILA-MYALO marketing/CRM company and Wizard Media Dynamics specialist firm. The group is observing its fifth anniversary as part of the TBWA\Asia-Pacific network this year, and has increased its revenue and staff more than two-fold over the past four years.

TBWA-ISC\Malaysia Group clients include adidas, Anchor, Chivas, Concorde, Durex, Martell, Michelin, Nivea, Parkson, Pavilion, Pedigree, Proton, Salem, Samsonite, Scholl, Simplot, Shangri-la Hotel, Standard Chartered Bank, TM, Tourism Malaysia, Winston, Whiskas, Woodwards, and more.

TBWA\Worldwide (www.tbwa.com) creates disruptive ideas for global clients, including Absolut, adidas, Apple, Beiersdorf, Henkel, Masterfoods, McDonald’s, Michelin, Nissan, Samsonite and Sony PlayStation. TBWA is the most-awarded agency network in the world (The Gunn Report, 2005) and is one of the fastest growing top-ten global agency networks. TBWA has 258 offices in 75 countries, and approximately 9,700 employees worldwide.

TBWA\Worldwide is a part of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com). Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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