TBWA-ISC\MALAYSIA AND TEQUILA-MYALO\ BAG AWARDS AT ASIAN MARKETING EFFECTIVENESS AWARDS 2006

Kuala Lumpur, July 5, 2006 --- TBWA-ISC\Malaysia won Silver for its work on Tourism Malaysia's "Malaysia, Truly Asia" campaign in the Best Long-Term Marketing and Branding Campaign category at the recent Asian Marketing Effectiveness Awards 2006.

Expressing delight on the recognition, Ng Chiew Ping, Group Managing Director of TBWA-ISC\Malaysia said, "Our continuous success at award shows, especially for work done for Tourism Malaysia over the years, bears testimony to the effectiveness of the "Malaysia, Truly Asia" campaign, which was conceived by the Agency in 1999. It is indeed a unique proposition that withstood the test of time and has helped increase the number of tourists visiting Malaysia."

TEQUILA-MYALO\, the through-the-line arm of TBWA-ISC\Malaysia, was awarded Commendation for the Most Effective Use of Product Design & Packaging for its Martell VSOP creation. As part of a special Chinese New Year promotion, a local calligrapher master was engaged to hand-paint twelve soy sauce saucers, each representing a Chinese zodiac sign, which were then stylishly packaged and given away with the purchase of Martell bottles.